ORTUS
A calm, premium brand for a studio that coaches busy professionals.
ORTUS is a concept we built end to end for a personal training studio in Dublin. The idea was simple: people with packed calendars should be able to find the studio, trust it, and book a session in under a minute.
- Project
- Concept, personal training studio, Dublin
- Scope
- Brand identity, website, online booking, client app
- Year
- 2026
One system, from the logo to the booking button.
A graphite and teal palette, one typeface and a rising arc in the O. The same pieces carry the brand across the website, the app and the street.
Mobile-first, fast, with booking built in.
Most clients find a studio on their phone, so every page was designed for one hand first. Booking, check-ins and progress all live in the same app.
